Brooks Jensen once said something like,
“We do the work, to do the art, not for any particular financial reward, even though that is important, but because the creative must do the work, with the aim to attain excellence.” (I am paraphrasing, and hope I came close to Jensen’s general idea.)
At first, when I heard him say that, I disagreed—slightly.
I was thinking, we spend all the time doing the artwork, to naturally advance our profession, and as any business venture, to make a profit—that is the reason people have businesses, to make profits.
Yes, making money from all of our hard work creating paintings, jewellery, sculptures, or photographs, is important. It is ESSENTIAL to make money to survive.
Needing to make a profit—I think that is something that most people do not understand about professional and freelance artisans.
We, LIKE EVERYONE ELSE, need to make money, to make profits from our hard work, our products, and our services. My products are my art-photographs and I REALLY NEED PEOPLE TO PURCHASE FINE ART PRINTS OR GALLERY-QUALITY PHOTOGRAPHIC CANVASES— WHY don’t people understand this simple concept? I need people to hire me and pay me my required services’ fee for whatever photography job is required—WHY don’t people understand the Art Business Sector? It’s similar to all the rest—we all do work with the expectation of being paid for products delivered, or services rendered: Correct!?!
☆ Do Doctor’s work for free? No! Do Electricians work for free? No! Do Plumbers work for free? NO! So why does the general public often feel like Photographers should work for free, or for peanuts? It is ridiculous!
YES! All Artisans work toward perfection in their creations, and profits are not the most important aspect in the creation of artworks; nevertheless, making profits from your hard work, and creating artworks to be sold, is essential to your survival as a businessperson.
THUS, aim for perfection in all your artwork creations; however, NEVER UNDERCUT your value, or you will soon not have a business.